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Shift Towards Transformational Investment
Invest in new talent pipelines to harness the untapped potential of women of color in addressing the technology skills shortage.
Towards Transformational Investment
Invest in new talent pipelines to harness the untapped potential of women of color in addressing the technology skills shortage.
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Uncover actionable steps to foster a culture of inclusion and belonging, with the ultimate goal of retaining and promoting women of color in technology roles.

[6] Wittemyer, R., Nowski, T., Elingrud, K., Conway, M., & Jalbert, C. (2018). Rebooting Representation. Pivotal Ventures & McKinsey & Company.

In one survey of 32 tech companies, many expressed a strong desire to increase the number of Black, Latina, and Native American women and girls in tech, yet less than 0.1 percent of their philanthropic investing was directed at removing the barriers keeping these women and girls of color from pursuing careers in tech.[6]

Why It Matters

[1] Wittemyer, R., Nowski, T., Elingrud, K., Conway, M., & Jalbert, C. (2018). Rebooting Representation. Pivotal Ventures & McKinsey & Company.

In the modern global economy, every company is a tech company. No matter the size or industry, just about every business requires employees with digital skills and technology expertise.[1]

[2] Costa, P. N. D. (2019, March). Limited pool of technology workers is heating up. International Monetary Fund.

Indeed, leaders across sectors are already sounding the alarm about the expected tech skills shortage. A report by the International Monetary Fund estimates that the global tech talent shortage will reach 85 million by 2030, translating to a loss of $8 trillion in revenue.[2] There is no question about it: the competition for tech talent will only continue to intensify in the years to come.

[3] Harvey, B., & Saujani, R. (2020). Resetting Tech Culture. Accenture & Girls Who Code.

Women of color represent a largely untapped talent pool, “hiding in plain sight,” according to the authors of Equation for Equality. While many women of color possess skills that lend themselves to technology roles, their representation in the field remains abysmal. Black women make up 3 percent of the computing workforce; Latina women just 2 percent.[3]

[4] Ashcraft, C., McLain, B., & Eger, E. (n.d.). Women in Tech: The Facts. NCWIT.

Not only does this close off opportunities for women of color, it hurts employers. Research shows that diverse and inclusive teams are more innovative and knowledgeable, reduce algorithmic or product design bias, and contribute significantly to improving the bottom line.[4]
The good news is that one of the biggest barriers for women of color pursuing technology careers is also one that is imminently fixable – the lack of access to opportunities for technology training and education. Barriers to access, which start in early childhood education and persist through every step of the educational trajectory into the workplace, contribute to the ‘leaky tech pipeline,’ a phenomenon that describes the underrepresentation of women and people of color in the technology ecosystem.[5]

[8] Opportunity@Work. (2020). Navigating with the STARs. Opportunity@Work.

[9] Employment and Social Development Canada. (2019). Women and the Workplace: How employers can advance equality and diversity. Employment and Social Development Canada.

STEM initiatives at colleges and universities are making strides in reaching a slice of potential talent, but they leave behind those at the lower end of the socioeconomic strata who are disproportionately Black and Brown. Indeed, the demand for alternative career pathways to technology careers is high, far outstripping the current supply. Philanthropic and corporate social responsibility investments focused on building the racial and gender diversity of the tech talent pipeline are needed at a much greater scale.

In one survey of 32 tech companies, many expressed a strong desire to increase the number of Black, Latina, and Native American women and girls in tech, yet less than 0.1 percent of their philanthropic investing was directed at removing the barriers keeping these women and girls of color from pursuing careers in tech.[6]

[6] Wittemyer, R., Nowski, T., Elingrud, K., Conway, M., & Jalbert, C. (2018). Rebooting Representation. Pivotal Ventures & McKinsey & Company. 

A wide range of social investment opportunities are available to philanthropists, including support for training and skills development via workforce development programs, community colleges, and other nontraditional settings. Successful initiatives have the following characteristics in common:[7]

[8] Opportunity@Work. (2020). Navigating with the STARs. Opportunity@Work.

[9] Employment and Social Development Canada. (2019). Women and the Workplace: How employers can advance equality and diversity. Employment and Social Development Canada.

  • On-ramps for beginners;
  • Adult gatekeepers (family, teachers, counselors) who are encouraging and inclusive;
  • A focus on building up the confidence of young girls and women in their abilities;
  • Continuity between computing experiences across different phases of education;
  • A community of supportive peers; and
  • Ongoing and consistent access to technology and computing experiences.

Action Steps

These action steps can help employers reflect on how they can invest in and develop programs that support girls and women of color in developing the skills they need to enter careers in technology.

[8] Wittemyer, R., Nowski, T., Elingrud, K., Conway, M., & Jalbert, C. (2018). Rebooting Representation. Pivotal Ventures & McKinsey & Company. 

Make targeted investments to support women of color. Many companies support and sponsor programs to reach women or underrepresented communities generally, rather than doubling down on removing barriers for women of color more specifically. Given that data showing how few resources are directed specifically for women of color in tech, one technology leader shared, “I’m not surprised that there are so few dollars going directly to women of color. If you’re not intentional about reaching them, they tend to get lost in the cracks between supporting women and supporting communities of color.” Take an intersectional approach to social investments — one that addresses the specific barriers women of color face in accessing training and skills development opportunities.[8]

The blackcomputeHER Fellows Program is a 12-month fellowship program that provides mentorship, sponsorship, and coaching for Black women pursuing a career in tech, to develop their technical and leadership skills.

[9] Wittemyer, R., Nowski, T., Elingrud, K., Conway, M., & Jalbert, C. (2018). Rebooting Representation. Pivotal Ventures & McKinsey & Company. 

Engage senior leadership and board members. Far too often, diversity and inclusion initiatives fail to gain traction because they do not have the support and buy-in of senior leadership. Cultivate senior-level commitment to this issue, creating opportunities for CEOs and other C-suite leaders to hear directly from women and girls about what they need to set them up for success and to plug the holes in the leaky tech talent pipeline.

[9] Wittemyer, R., Nowski, T., Elingrud, K., Conway, M., & Jalbert, C. (2018). Rebooting Representation. Pivotal Ventures & McKinsey & Company. 

Link philanthropy and corporate social responsibility efforts together with overall diversity, equity, and inclusion initiatives. Programs that are seen as a one-off or exist as siloed efforts are unlikely to be sustainable or achieve impact. Rather, integrate investments in programs for women of color as part of broader organizational goals, values, and mission. This helps foster alignment and synergy among different aspects of the business. For instance, in 2015 Intel allocated $300 million to increasing gender and racial diversity both internally and within the sector. In addition to concerted efforts to increase representation by women, African Americans, and Latino/as in its workplace, Intel also invested millions of dollars in initiatives focused on computing education for underrepresented groups.[9]

[9] Wittemyer, R., Nowski, T., Elingrud, K., Conway, M., & Jalbert, C. (2018). Rebooting Representation. Pivotal Ventures & McKinsey & Company. 

Help create an ecosystem of programs and experiences supporting girls and young women. The leaky tech pipeline pinpoints pivotal moments, starting from early childhood education all the way through early career experiences, that represent key opportunities for interventions, but continuity in critical. Social investments can help ensure that the programs they support invest in connect with one another and help transition participants from one experience to the next. For example, programs focused on middle-school girls can partner with those serving high schoolers to ensure continuity.

[10] Wittemyer, R., Nowski, T., Elingrud, K., Conway, M., & Jalbert, C. (2018). Rebooting Representation. Pivotal Ventures & McKinsey & Company. 

Invest in community-based programs that spark an interest in technology early in girls’ educational trajectory. Anyone who has seen a young child with a tablet or a smartphone recognizes that children are inherently curious, with sponge-like minds. It’s never too early to engage girls in programs that can spark a deeper connection to and interest in technology. To this end, philanthropic investments can support community-based programs focused on exposing girls of color to technology.[10]

[9] Wittemyer, R., Nowski, T., Elingrud, K., Conway, M., & Jalbert, C. (2018). Rebooting Representation. Pivotal Ventures & McKinsey & Company. 

Latinas in STEM, for example, seeks to spread awareness of STEM and inspire and empower Latina students in the primary and secondary grades, especially in  underserved communities, to pursue a STEM career.  Similarly, Girls Who Code seeks to change the gender gap in technology. Girls Who Code’s programs are building the pipeline of future technologists, serving 500,000 girls, women, and nonbinary individuals globally since 2012, half of whom are from groups underrepresented in tech including Black, Latinx, and low-income.

[11] Wittemyer, R., Nowski, T., Elingrud, K., Conway, M., & Jalbert, C. (2018). Rebooting Representation. Pivotal Ventures & McKinsey & Company. 

Invest in computing education for girls in programs where millions of girls are already enrolled. A venerable array of high-quality youth development programs, including the Boys and Girls Clubs, Girl Scouts, 4-H, and many others, exist across the country and offer an existing infrastructure for investing in programs that expose girls of color to technology. For example, the Girl Scouts’ partnership with Raytheon helps expose its members to STEM careers. Likewise, philanthropic and CSR efforts can review their portfolio of programs to identify co-ed programs that could be doing more to serve girls equitably.[11]

“I would say also that is important for funders, especially if they’re corporate funders, to really think about how they can bring their whole self to support an initiative like this. Part of it is the dollars, but the other part of it is employees, so leveraging…the vast amounts of employees who are passionate about giving back [through mentorship and coaching].” 

– Tia Hodges, MetLife Foundation

[9] Wittemyer, R., Nowski, T., Elingrud, K., Conway, M., & Jalbert, C. (2018). Rebooting Representation. Pivotal Ventures & McKinsey & Company. 

Leverage company-sponsored volunteer programs to provide role models, mentors, and teach students in informal settings. An important asset companies have is the talent in their own workforce. Employers can offer volunteer opportunities for their employees to serve as tutors and mentors to young girls of color in both formal and informal settings. For example, Shopify recruited its employees as volunteers for the Technovation Girls program, which engages girls aged 8-18 to become tech entrepreneurs and leaders. Shopify employees served as mentors, coaches, and judges for the Technovation Girls program and competition, and provided support for the logistics of bringing the program online. Similarly, Netscout employees have supported a series of successful student hackathons, focused on developing applications to solve real-world problems, in recent years.

[12] Autor, D., Mindell, D. A., & Reynolds, E. B. (2022). The Work of the Future: Building Better Jobs in an Age of Intelligent Machines. The MIT Press. 

Invest in certification and alternative training programs for women of color. While there are a growing number of alternative skills training programs designed to increase opportunities for women of color and other underrepresented groups to pursue careers in technology, these programs aren’t funded robustly enough to meet the existing demand. Philanthropic investments can help such programs, including NPower, Launch Code, Per Scholas, and others, expand to equitably help decrease the technology skills shortage.[12]

[13] Opportunity@Work. (2020). Navigating with the STARs. Opportunity@Work. 

These programs, which include both classroom instruction and apprenticeship experience, have an impressive track record of successful partnerships with employers and high rates of job placements.[13]

“We’ve been intimately involved with NPower here in St. Louis from the start. Not only do we have individuals who volunteer – we always do the interview day – but we have hired several groups of interns over the last several years. And in fact, some of those interns we have hired as full-time employees. We look at it as a very strategic, successful model for us that has proven to be very good for us as an organization. It allows us to support the community, but it also allows us to create a pipeline of diverse candidates that can go into technology fields here at World Wide.”

– Ann Marr, VP of Global Human Resources for World Wide Technology

[6] Wittemyer, R., Nowski, T., Elingrud, K., Conway, M., & Jalbert, C. (2018). Rebooting Representation. Pivotal Ventures & McKinsey & Company. 

Form regional compacts with employers, governments, community colleges, and community groups, creating a robust and holistic set of skills development opportunities. No one institution alone can address the tech skills shortage. A multi-pronged, multi-sector effort is needed. By leveraging its convening power and capital, philanthropic entities can catalyze new partnerships that harness the strengths of both the private and public sector. For example, IBM’s P-TECH global education model connects high schools, local industries, and community colleges, allowing students from underserved backgrounds to earn both their high school diploma and a two-year associate’s degree in STEM-related fields such as cybersecurity.

Examples of National Technology Training Programs

NPower is a national nonprofit that is committed to advancing race and gender equity in the tech industry by launching digital careers for military veterans and young adults from underserved communities. Through skills training, real world experience, support and mentorship, NPower graduates launch burgeoning careers and a pathway to financial freedom for themselves and their families. Students who enter the free, six-month program, earn industry-recognized certifications and land high-quality tech careers.

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Per Scholas provides intensive, full-time, 12-18-week technology training, with career development instruction and job placement support to unemployed and underemployed adults 18 and over. 

LaunchCode is a St. Louis-based nonprofit creating economic opportunity by adding new talent to tech ecosystems across the nation. While careers in technology have traditionally been reserved to those who can afford a four-year computer science degree, LaunchCode’s programs are free and accessible to motivated individuals who are assessed for passion, drive and aptitude rather than credentials.

Year Up supports low-income young adults (ages 18-24) to gain the skills, experiences, and networks necessary to launch their professional career, Year Up operates in 18 U.S. markets and is a one-year, intensive training program that includes a combination of hands-on skills development, corporate internships, and wraparound support.

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